Made by first-gens, for first-gens
ForOurLastNames™ is built by first-generation wealth builders, from our executive team to our advisors to our interns.
We learned money the way you did: without a map, without an inheritance, figuring out the rules nobody handed us.
ForOurLastNames™ is the ecosystem needed to build generational wealth. Why? For the sake of our last names.
Lead Investor
Our Values
Excellence | Trust | Unity | Stewardship
Our Vision
At ForOurLastNames™, we believe that money stress is not a lack of literacy: it’s a behavioral and emotional barrier. We support first-generation wealth builders who are doing the right things on paper but feel stuck in a cycle of avoidance, shame, and shutdown.We transform that trauma into traction through a three-part pathway:
Regulate: Calm the nervous system so you can think clearly about your money.
Guide: Access personalized, research-backed financial well-being support.
Follow Through: Build sustainable habits that fit your real life, not just generic advice.
Whether you are an individual looking to build a legacy or an institution committed to retention and employee well-being, we help you bridge the gap between knowing what to do and actually doing it.
Our Impact
80% user satisfaction from our private beta test, with early users rating the experience as positive or “highly positive” and actively referring friends.
400+ people on the app waitlist—representing a broad mix of first-generation wealth builders, career professionals, and aspiring investors of all backgrounds.
90% conversion of pilot participants to app waitlist after learning about investing basics for the first time.
Gamifying the gap between knowing & doing,
for first-generation wealth builders.
Our Story
It all started in a classroom in the middle of the pandemic...
It started with a realization in the classroom: people weren't failing because they lacked information, they were stalling because of fear. Our CEO, Ray'Chel Wilson, saw students and young adults who were sharp and capable in every other part of life, but completely paralyzed when it came to their finances. The systems they were being taught didn't account for the weight of family obligations, the pressure of being the first, or the silent shame of "starting from zero."
We built ForOurLastNames™ to change the script. We realized that financial literacy is only half the battle. The real work happens in the nervous system: regulating the stress, dismantling the shame, and creating a system that feels safe enough to use. We aren't just another education platform: we are a digital partner for those breaking generational cycles. We're here to help you move past the avoidance, silence the noise, and finally build the traction you deserve.
What Sets ForOurLastNames™ Apart
Emotional Regulation First: Before we talk budgets, we address the money stress response. We recognize that avoidance (not opening bills, delaying decisions) is a physical, nervous-system reaction, not a lack of intelligence. We help you calm the "money stress" so you can look at your finances without shutting down.
Behavior-Based, Not Just Information-Heavy: Most financial tools just dump data on you and hope you figure it out. We focus on the how—using research-backed, trauma-informed behavioral support to bridge the gap between knowing you should save and actually taking the steps to do it.
Stage-Not-Age Interventions: We don't focus on your birthday; we focus on your financial reality. Whether you are navigating first-time credit building, managing fluctuating income, or planning a legacy for your family, our pathways are personalized to your current life stage and real-world constraints.
Systemic Support for Sustainable Wealth: We know financial stress impacts focus, well-being, and retention. Whether you are an individual builder or an institution looking to support your employees, our platform is designed to move people from a cycle of financial shutdown to a cycle of consistent, sustainable traction.
Our Notable Achievements
Backed By:
